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"Chris Wilson has a unique skill set of distilling complicated concepts into simple, easy-to-implement ideas. In this crazy age of TMI, Chris's gift of clarity and brevity is a breath of fresh air."
- Ingrid Hart, Modcom
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Category Archives: Marketing
I first became familiar with The Elements of Style in junior college, in an English class. It was one of the few books I did NOT return to the used book store at the end of the semester. In fact, I still have … Continue reading
Come up with an idea … write it down … edit … publish … market. Follow these five steps, and you can call yourself a successful author! The steps are simple. The hard part is following through on each of … Continue reading
No matter who your target audience is, they listen to radio at some point in their day. Even before seeing statistics on the number of people reached by radio waves, I knew radio ads work because they’ve worked with me! … Continue reading
Email marketing is so much more than just sending customers a few emails each month. It’s also about building relationships. In a world where social media is now almost a requirement for businesses who want to keep in touch with … Continue reading
Who’s in your audience? When you “tell your story” through your marketing materials, email messages, or blog, who do you “see” reading your words? If you’re lucky, some of your audience will like what you have to say so much … Continue reading
In the mid-’90s, pamphlets were big. Now, everyone’s doing eBooks, podcasts, and videos. As the world changes, so do information products. And yet, some things always stay the same. Like the reason for creating info products in the first place. … Continue reading
Everyone loves a good story. Through stories, people connect with and care about people. And if people connect with you, they’re more willing to listen and – eventually – trust you. Those are the types of people you WANT to … Continue reading
In today’s social media-focused world, articles – the kind you see in magazines and newspapers – may seem kind of outdated. Not valued much, either. Surf the Internet, and you’ll see offers from companies paying as low as $2 to … Continue reading