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"Chris Wilson has a unique skill set of distilling complicated concepts into simple, easy-to-implement ideas. In this crazy age of TMI, Chris's gift of clarity and brevity is a breath of fresh air."
- Ingrid Hart, Modcom
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Category Archives: Communication
This month’s author is someone who’s been called the “Hans Christian Andersen of America and the Aesop of the 20th century.” Over the past 50+ years, she’s turned out hundreds of books (over 300, to be exact) – primarily fantasy, science … Continue reading
Back in the 1980s, for about 8 years, I worked as Managing Editor of a monthly ham radio publication, Worldradio. (Unfortunately, the original news magazine no longer exists. It was sold to a national organization – CQ Communications – in 2008, after 37 years … Continue reading
Email marketing is so much more than just sending customers a few emails each month. It’s also about building relationships. In a world where social media is now almost a requirement for businesses who want to keep in touch with … Continue reading
Blogs are still big, and yes, they ARE social media. But one huge challenge many business owners face when starting up their own blog is keeping it current – that is, posting to the blog on a regular basis. In … Continue reading
Last month’s issue was about the important things to include in an article. I used the analogy of a puzzle, to describe how important it is to have all the necessary “pieces” on hand before you start writing. But the … Continue reading
When people talk about putting something together, you often hear them mention “building blocks.” In putting together an article (or story), however, I think the analogy of a puzzle is better. With building blocks, it’s important to stack them up … Continue reading
As someone who almost majored in art instead of journalism in college, I’m surprised I almost forgot to cover the topic of images (aka photos and graphics) in this series on content marketing! We’ve all heard the phrase: “A picture’s … Continue reading
Had I been writing this article a couple of decades ago, it would have been easy to explain “sidebars” to you. That’s because no matter what type of print media you looked at – newspapers, magazines, newsletters – you would … Continue reading