Category Archives: Communication

Engage Your Audience

This month’s author is someone who’s been called the “Hans Christian Andersen of America and the Aesop of the 20th century.” Over the past 50+ years, she’s turned out hundreds of books (over 300, to be exact) – primarily fantasy, science … Continue reading

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Networking Can Be Fun … Really?

Back in the 1980s, for about 8 years, I worked as Managing Editor of a monthly ham radio publication, Worldradio. (Unfortunately, the original news magazine no longer exists. It was sold to a national organization – CQ Communications – in 2008, after 37 years … Continue reading

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Sharpen Your Focus with Email Marketing

Email marketing is so much more than just sending customers a few emails each month. It’s also about building relationships. In a world where social media is now almost a requirement for businesses who want to keep in touch with … Continue reading

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Guest Blogging Tips & Strategies

Blogs are still big, and yes, they ARE social media. But one huge challenge many business owners face when starting up their own blog is keeping it current – that is, posting to the blog on a regular basis. In … Continue reading

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Details, Details …

Last month’s issue was about the important things to include in an article. I used the analogy of a puzzle, to describe how important it is to have all the necessary “pieces” on hand before you start writing. But the … Continue reading

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Filling in the Holes with the Right Pieces

When people talk about putting something together, you often hear them mention “building blocks.” In putting together an article (or story), however, I think the analogy of a puzzle is better. With building blocks, it’s important to stack them up … Continue reading

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Attract More Readers with Images

As someone who almost majored in art instead of journalism in college, I’m surprised I almost forgot to cover the topic of images (aka photos and graphics) in this series on content marketing! We’ve all heard the phrase: “A picture’s … Continue reading

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Offer Readers More … with Sidebars

Had I been writing this article a couple of decades ago, it would have been easy to explain “sidebars” to you. That’s because no matter what type of print media you looked at – newspapers, magazines, newsletters – you would … Continue reading

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Interviewing: More Than Just Asking Questions

OK. So now you know how important articles are to your own marketing. (January issue) And that research is one of the first things you need to do before you start to write. (Figuring out what your target audience is … Continue reading

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Send a Newsletter, Keep a Customer

About 10 years ago, when I was on the verge of leaving a full-time job to stay home with my young son, I was told I might as well forget about doing newsletters (a goal I’d had for almost a … Continue reading

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